About Discover Klamath
Established in 2009, Discover Klamath Visitor and Convention Bureau is a 501c3 non-profit marketing agency that works to enhance Klamath County’s economy by developing and marketing visitor experiences and providing information that inspires travel and conveys the message of Klamath County becoming a recognized tourism destination in Southern Oregon.
The Discover Klamath team and leadership develops and implements a biennial strategic plan that includes four imperatives: Maximize County Wide Economic Impact, Maximize Destination Brand Image for Klamath County, Support and Empower our Partners and Run an Effective Business that guide the work we do. Discover Klamath works extensively with our regional partners, local communities, government agencies and private businesses to implement our strategic plan.
Mission
Discover Klamath’s mission is to support the economic prosperity of Klamath County through tourism, and to instill and maintain community pride through the enjoyment of and respect for Klamath’s natural and cultural treasures.
Vision
We believe that Klamath is a place that visitors want to choose as their first-choice destination, an un-missable stop at the crossroads of the west, and a place that residents and business owners can’t wait to tell the world about.
Oregon’s premiere attractions are here.
Discover the unparalleled allure of Klamath, home to Crater Lake and the exclusive gateway to three National Parks, captivating cultural treasures, unrivaled recreation, and an abundance of North America’s vibrant wildlife.
A must-stop destination on epic journeys of the West.
All roads (and rails) lead through Klamath: visitors tripping through the Pacific Northwest will want to add Klamath as a destination on the journey between National Parks, along scenic byways, and as a convenient stop along the way to major events and destinations of the west.
Pacific Northwest explorers will want to add Klamath as a destination as they seek extraordinary encounters between iconic National Parks, scenic byways, and an essential pause on the road to the west’s premier events and attractions.
An enduring source of pride for the communities of Klamath.
Klamath County’s natural wonders, cultures, and communities are a source of pride for those who call Klamath home, and an inspiration to those whom Klamath welcomes as visitors.
ECONOMIC IMPACT of tourism 2022
$242.4 Million
Visitor spending
(Up from $213.1M in 2021)
2,250
Travel related employment
(Up from 2,010 in 2021)
$459
Average visitor spend
(Overnight visitors, per party)
STAFF & LEADERSHIP
Tonia Ulbricht is the dynamic Interim Executive Director and Marketing Director for Discover Klamath, the leading tourism organization in Klamath County, Oregon. Though Tonia has deep roots in Northern California, she moved to Klamath Falls in 2002, driven by her love of the outdoors and has a desire to immerse herself in the community.
Tonia’s passion for the region and her experience in marketing and tourism make her an invaluable asset to Discover Klamath and Southern Oregon. She brings a wealth of knowledge from her diverse career, which spans roles in sales, customer service, office management, HR, accounting, and more. This broad skill set has equipped her with a unique ability to connect with partners and stakeholders, fostering enthusiasm and engagement within the local tourism sector.
As Marketing Director, Tonia is dedicated to promoting Klamath County’s stunning natural beauty and rich cultural heritage. Her innovative marketing strategies and commitment to sustainability are driving forces behind the growth of tourism in the area. She is focused on creating memorable experiences for visitors while ensuring the benefits of tourism are felt throughout the local community.
In her free time, Tonia enjoys immersing herself in the outdoor activities that make Klamath County so special. From hiking and biking to skiing and lake adventures, she embraces the region’s natural offerings. Additionally, Tonia has a passion for music and art, and loves spending quality time with her family and pets.
Tonia’s dedication to her community and her visionary approach to tourism make her a true leader in the industry. Her efforts continue to elevate Klamath County as a premier travel destination, welcoming visitors from near and far to experience the beauty and hospitality of this remarkable region.
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Board of Directors
Discover Klamath’s mission is to support the economic prosperity of Klamath County through tourism, and to instill and maintain community pride through the enjoyment of and respect for Klamath’s natural and cultural treasures.
PRESIDENT
Jenifer Roe,
Crater Lake Zipline
VICE PRESIDENT
Tammy McCoskey,
KOA of Klamath Falls
TREASURER
Dan Tappan,
Fairfield by Marriott
SECRETARY
Laty Xayavong,
Thai Orchid
Randy Cox,
Klamath County Economic Development Association
Mike DeSmit,
US Forest Service
Janann Loetscher,
Favell Museum
Lynelle Lynch,
Bellus Academy
Raj Naria,
Days Inn Klamath Falls
Sanjay “Sean” Patel,
Pacific Northwest Hotel Management
Derrick Rowley,
Klamath County Fairgrounds & Event Center
Ellsworth Lang,
Sleep Inn & Suites
*Ex-Officio
Dave Henslee,
Klamath County Commissioner
Join us
Are you interested in serving on the Discover Klamath Board? Download the application below and submit to
director@discoverklamath.com
